I was unaware of all of the details that need to be included in a Graphic Design brief. Writing a Graphic Design brief can be difficult if you don't know what you are doing, but David Airey explains the areas that you will need to cover in order to create an adequate Graphic Design Brief.
I liked the fact that he went into small detail about the areas that should be covered in order to create a well designed brief, but he also allowed for creative interpretation. The areas that he covered were.
- Corporate Profile
- Market Position
- Current Situation
- Communication Background
- Communication Task- "The Message"
- Target Market
- Objectives
- Available Budget
- Schedule and Deadline
All in all this website gives the young Graphic Designers of the business an idea about what they should be including in a well detailed Graphic Design brief so that they are able to do their job to the best of their ability.
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