Most Doll Shops or Doll Companies are focused on the feminine side of the market. Alot of dolls that are on the current market focus on little girls. For example Bratz and Barbie. However, there are still a few tranditional porcelain stores around, which I adore. I have a porcelain doll that my mother bought me back when I was 2. She's still alive and pretty as ever. But, that's beside the point.

As mentioned before, the Bratz logo targets the younger female market. The use of the feminine color, and also the fact that they used soft and curved text appeals to the feminine market. I think that the halo and the stars would also have a very feminine appeal to them.

Ah, the Barbie logo. I remember when I played with Barbies, back when I was three or four. The reason why this logo appeal to the younger feminine market is because of three major aspects.

• The Color: What little girl doesn't love pink?
• The Font: Curved and curly. Cute and soft makes it feel very girly
• The Flower: The Flower above the 'i' makes it very girly, because flowers are usually associated with women because they are delicate and beautiful.

I don't really like this design, it seems a little too ugly to be a Doll Shop design. However, it does have some feminine appeal due to it's curling fancy text. It displays and ideal of elegence through the use of the older style font and the two women who oddly have very perfect faces. Much like the dolls, perhaps?