What can you say about the Commonwealth Bank? Well, I've been with Commonwealth for all of my banking years and I've never had any issues with them. I, however have an issue with their logo. It just seems so bland to me. But I do have to admit it is well known.
This combination of logo and logotype is good. It uses the commonplace rectangle style. It also has the logo first and then the logotype. It gives the viewer a chance to get to know the logo and familiarise themselves with it before introducing them to the company name. I like the layout, even though I hate the logo.
This variation of the Commonwealth Bank Logo is the opposite to the one above. I definately dislike this one because of one of two factors.
- The Logotype is BEFORE the logo. Definately not the way a logo should be set up. You read the logo and completely miss out on the logotype in this variation.
- The logo is situated too far away from the logotype. Not a very good layout. This layout gives the impression that the company is distant, if not cold towards it's customers.
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The first thing I see in this variation is the logo. I think that is overpowers the logotype and sort of swallows it. Although, they use the simple shape design of the triangle. Good leading lines even though the logo is far too large for the logotype.
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