Response to Brief

In this Design Audit you will see the response to the brief, an outline of the cost of the project and the wages that will be paid by the Client. We have also had a detailed look at the opposition of our client, and have included some designs of interest to the designers. You will see the design outcomes are included as well.

The task that will be undertaken over the coming weeks entails the creation of a new identity for our client, Rohan Nicol. The reason for this being that Nicol has designed and prototyped a range of products that he wishes to be able to present to potential investors, however he believes that a new identity for the proto-typed line is required.

The client requested a very sophisticated and stylish identity that will be displayed in the use of stationary for his product line. The logo that is design needs to promote the simple, clean and stylish product designs. The client would like the logo to be simple enough to be displayed on the products.

Nicol likes modernist styling of design in respect to the reduction of decorations and the exploration of new materials. He likes the obvious connection to mass production as well.

In reference to the decision of what name to use for the new identity, using the client’s name would be preferred. However, we must also consider how popular the older name “ublo” was. At this point in time the exploration of both names seems the more appropriate choice, and then when we speak to the client it can be his decision. The logo design roughs will be completed by the 14^th May so that the client can make a decision on the preferred logo.

We as the designers are looking at going in a simplistic direction with the possibility of creating a 3D effect with the symbol. Also, we are considering looking at a text related symbol with attached lettering to reflect on the client’s industrial designs. However, we are also considering an abstract symbol that reflects on the simple and clean style of the designs that Rohan Nicol has created.

This simple and clean idea will be carried out in the stationary as well, using similar colors to those that are used in his designs.

FINAL DECISION:

A simple design, that focuses more on logotype rather than a symbol. The possibility of the use of Rohan Nicol’s initials for the Logo. Below you will be able to see three examples for the logo. However, as mentioned before there must be consideration taken for the previous company name UBLO.