· Dyson- Dyson focuses on the functionality of their products rather than the style and appeal of their designs. This concept is reflected in their identity. The logo is very simple and can be produced to function in a variety of different environments. Also it focuses solely on logotype which I like.
· Vax- Vax is a company that focuses on Vacuum cleaners. Their designs can range from very blocky to very curvaceous so I think that their logo is a good representation of this. Although, the logo leans more towards the more curvaceous line of products that they produce. I like the fact that the logo uses orange. However, it seems to be a rather popular color amongst industrial and home product logos.
· Smart Home Products – Well I must say that this logo design is very SMART indeed. I like this logo because it is sophisticated and elegant but also has a very warm feeling to it. It makes the products that Smart Home Products produces seem much more approachable. I, however, did not like the ‘S’ that underlies the text. Seems like a little too much to me.
· In House Products- I practically fell in love with this product line when I saw it. I also adore the logo. I love the extended and seemingly squashed font that is used for the logotype. It reflects on the cylindrical designs that this company produces.
· Samsung- Samsung is a widely known company that produces a wide range of different household products that range from toasters to ovens. Samsung products are, much like Dyson, created for functionality rather than appearance. I think that this is also reflected in the simplistic style of the logo. The logotype is simple and angular, very industrial and commercial. Also the color is quite dull.
· Malcom St James- This company focuses on Kitchen products. The logo has a very clean and elegant design and melds together nicely. Also the colors used are quite nice.
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